Nobody searches for it
People don't search for what I sell. They don't know they need me until we're talking. That's why AdWords is slow.
Marketing (5 posts)
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Lead magnets that work
My notes from 2017, when Siftware needed something to offer in exchange for an email address. KindsGuide or report (careful with how specific). Cheat sheet: a one-pager, a mind map, a blueprint. …
What did you type?
Every web enquiry gets the same first question: how did you find us, and what did you type into Google? Tells you more than the form does.
Track before you spend
Lesson of the month: don't spend a penny on ads until you can track them. Lead magnet first, follow-up emails written before the traffic arrives.
Don't spend a penny on ads until you can track them
What I learnt in a few weeks of trying paid ads for Siftware at the end of 2016. Don't spend any money on advertising until you can track it. If you can't tell which ad brought which person, you've …