A positioning statement you can actually fill in
The template is Jonathan Stark's (I clipped it from his site in November 2015): I'm a DISCIPLINE who helps TARGET MARKET with EXPENSIVE PROBLEM. Unlike my competitors, UNIQUE DIFFERENCE. Jonathan …
Positioning (3 posts)
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One problem, one person
We don't make PHP apps for anyone who asks any more. We solve one problem for one type of person. (How we picked it.)
Pick a niche in three steps
February 2015, a team meeting where we stopped making PHP apps for anyone who asked. The new rule: solve one particular pain for one particular type of person, and talk to them about it, not rattle …