A retainer, not hours
A retainer of 10 hours at a discount tells the client to do the sums and pay you ad hoc. Sell a monthly product with a clear list instead.
Sales (6 posts)
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Retainers: sell a monthly product, not discounted hours
Notes from 2017, when I was working out what a Siftware retainer should be. Much of the thinking came from Brennan Dunn's guide to retainer agreements; the opinions are mine. The trap"Ten hours a …
Maintenance is a market you have to make
Web application maintenance isn't a thing, but it should be. I was drafting an article with that title in October 2017. The problem for anyone selling it: hardly anyone searches for it. Owners don't …
What did you type?
Every web enquiry gets the same first question: how did you find us, and what did you type into Google? Tells you more than the form does.
Anatomy of a service-offering page
The structure I used for Siftware's service pages, from homework on Brennan Dunn's Double Your Freelancing course in 2016 and a landing-page rewrite in January 2019. Top to bottom: Positioning line …
Two hundred agencies
Contacted 200 web agencies. Half said good idea, not buying. Three in ten said no. A fifth wanted details. That's the market talking.